Social commerce is growing day by day. And Facebook is a big part of this growing revolution. People are buying more products / services online because of the recommendations and promotions they offer on Facebook. A trend that will not fade soon.
While the social media giant does not achieve Google's status in terms of being a shopping channel, it is definitely becoming a strong influence on buying habits and decisions. For anyone who uses Facebook for business, that's a big plus.
In fact, studies show that Facebook is the main social media platform that influences people when it comes to making purchasing decisions.
Shopping on social networks Although Facebook has improved the game for companies (many ways than one), many still dare to take advantage of the full power of Facebook marketing. But by ignoring it, they only leave room for their competition.
With more than 2,200 million users (and counting), Facebook is a platform where your company or any company can take advantage of. It's where everyone is hanging out. So, why would not your target audience stay out?
The days when marketers had to rely on the slow marketing methods of the old school, such as printed newspapers and the Yellow Pages to connect their products / services to the market, are over. Facebook is where the action is happening now.
In the next article we will see how the use of Facebook for companies not only makes sense, but it can also be the smartest marketing move you make.
Here are some things that every entrepreneur / marketer
should know before using Facebook for business to increase their chances of
Posting relevant content on your Facebook page consistently
can and will make a difference in the type of response it generates. So, if
there is something that a brand should never worry about, it has to be
"publish too much".
Keep in mind that Facebook has become too competitive. Which
means that many companies (of all types) are competing for attention. Facebook,
on the other hand, wants to serve its users in the best possible way by showing
them the most relevant content.
The result? Not everything you publish on your page is seen
by your fans. Only a small percentage is.
This reduction in organic reach has led companies to publish
more often. But the ones that are most successful with frequent publications
are the brands that do it without sacrificing quality. Therefore, there must be
a definite balance between the qualities of the content you are publishing with
Now, the question is, what kind of publication frequency
should you point to?
There is no doubt that your participation rates will improve
when you publish regularly. But it has to be done in an optimal way taking into
account the quality.
According to a study carried out jointly by Buffer and
BuzzSumo, the pages are now moving towards the publication of more content.
The volume of publications of Facebook after analyzing 43
million publications of 20,000 popular brands that use Facebook for business,
discovered that the pages that published at least 5 times a day received 2,466
commitments on average. However, the pages they published 10 times experienced
50% less participation. Therefore, it could be said that publishing 5 times in
every 24 hours is an effective publication frequency.
Is this frequency of final publication? Not absolutely not.
When it comes to using Facebook for business, nothing is
engraved in stone. The strategies are evolving as Facebook evolves.
Therefore, there can never be a perfect approach for
everyone that provides the best results for everyone. Keep experimenting to
discover how often you should post for more commitment.
Take advantage of
user-generated content jobs
When using Facebook for business, it is crucial that your
products appear as authentic as possible. The level of authenticity that
resonates from the content generated by the user or UGC cannot be denied. This
is why you get the most amount of participation in Facebook and other social
If you take a look at the marketing arena of Facebook, you
will find that some of the most profitable Facebook marketing campaigns had an
element of UGC involved.
This simply shows that the content created by your followers,
prospects and customers is not ignored. In fact, you get much higher
One of the greatest examples of successful implementation of
UGC can be found on the Coke Facebook page, which was created by two Coke fans.
A lot of shared content on this page came from real people (and from normal
people), which fueled their growth. Since the page had achieved an amazing
amount of participation, Coca-Cola allowed the kids to continue publishing
content generated by natural users. UGC's social media audiences are smart
enough to differentiate stories related to those that are made exclusively for
marketing. UGC not only helps brands to create awareness, but also allows them
to establish strong long-term relationships.
Looking at recent research, it is not surprising to know
that users of social networks consume a large amount of UGC per day (more than
Not only that, Facebook advertising campaigns that take
advantage of UGC have approximately 20% more influence on purchasing decisions
when comparing other types of promotions.
UGC is growing by leaps and bounds. The proof is in the
numbers ... Using UGC there are many ways to use UGC, such as promoting your
product / service by showing how your customers use it. But, again, there are
also ways to be creative with UGC, so do not hold back.
There is little doubt that proper guidance plays a key role
in making your Facebook advertising campaign successful. In other words, using
Facebook for business works best when you are sure of your target audience. And
a proven way to do that is to target prospects who have already shown interest
in your product / service.
That's right, we're talking about Facebook remarketing that
generally gets better conversions.
Remarketing is a common (and successful) tactic that helps
you show your Facebook ads to only those people who have...
·I visited your site in the past
·Showed some interest in your product / service
·There is no space science involved here. It's
pretty simple if you look at it...
·People visit a page or pages on your website.
·You segment your visitors according to the pages
they have visited.
·Create custom and personalized ads that are
shown to these visitors on your Facebook.
Using Facebook for business Ask yourself, why does someone
visit your business website in the first place? It is usually one of the
following three reasons.
·They want to obtain relevant information about
you, your product or your industry.
·They want to contact you with a question or
·They want to buy your product or service.
Obviously, what concerns us is the sales numbers. We want
more and more people to buy us. But the point is that buying decisions are
rarely impulsive and may take some time. This is especially true in the B2B
marketing arena, where purchases are large and commitments are long.
However, through the remarketing of Facebook, you can
continue to expose them to your offer and try to eliminate your doubts or
doubts. Increase the chance of them changing their minds.
Facebook remarketing really works when it runs well, and it
mainly helps you...
·Increase your conversion rate
·Lower your cost per acquisition
Now, as to why Facebook remarketing can be such a good
strategy it's who you're watching your ad for. The people you re-market are
familiar with your brand and have a greater interest in your product / service.
People who are not familiar with your product / service but
want to buy it.
People who have already visited your website, have seen your
product / service but have not yet clicked on the purchase button.
People who have bought your product / service and have
The good thing about remarketing is that it raises its
commercialization from where it is standing. And that also taking advantage of
the audience or traffic that has already created.
Creating content that
can be shared is important
Going viral on Facebook can send you a lot of traffic, if
that is what you are looking for. But how often do you see that Facebook
content goes through the infamous viral marketing loop? That is correct, not
However, it can increase the chances that your content will
be further disseminated and shared by the right people. How? Ensuring that your
content is as sharable as possible.
The use of Facebook for business becomes easier and much
more fruitful when you prioritize the creation of content that encourages
people to share with others. It's the way you finally improve your social media
content strategy. The resources shared by type of content to understand how you
can create such content, should know why people share content in the first
place. What exactly pushes them to hit the most coveted share button and spread
A study by the New York Times, appropriately called
"Psychology of Sharing," found that people share content for various
reasons and different motivations that need to be exploited. They share it...
·Learn something new
·Inform others and influence them.
·To help your friends and family.
·Show identity and make yourself known.
·To connect with people in your circle.
·To simply participate and spread the word.
·Provide support to those who need it.
So, whether your publication on Facebook gives, inspires or
surprises, you have to touch the right emotions of your target audience so that
they are willing to share it. Give them a reason to share and make sure it's
Native video sharing
Dropping a YouTube link works on Facebook, but in the long
run it's not worth it from a marketing perspective. Why? Because Facebook
favors native video content over a YouTube or Vimeo link. They want you to
upload more video content directly to your Facebook page. Therefore, every
brand that uses Facebook for companies must understand the power of native
In addition, sharing native videos is also much better from
the point of view of commitment. Because the videos are automatically played as
your followers browse the news source. This not only helps you generate more
visits / clicks, but also gives a positive impression to both your fans and
Facebook. Which leads to more comments in your video.
Here are three real benefits of uploading native videos...
Help create a video gallery
Having a separate section for your social media videos makes
a lot of sense. And that's exactly what happens when you use native videos.
Facebook creates a dedicated video gallery for your page to store all your
video content. People who like your videos can navigate to this section and
access them later. What gets more exposure to your videos and increases
Improve the organic
They say that content is king, which is true. But due to the
growing popularity of visual content, video is becoming highly effective and
attractive. If you want to improve your organic Facebook reach while adding
variety to your content mix, then native video is the way to go.
Facebook's algorithm has changed over the years and
continues to evolve. And since Facebook is trying to become bigger than YouTube
in terms of viewing / video participation, its algorithm clearly favors the
On average, a case study was reached and it was discovered
that native video content leads to a 135% increase in organic reach compared to
links and photos. In a different case study conducted by Quinsy, they found
that native videos on Facebook have 4 times more interactions than video links
from other sites.
Gives access to
The success of your campaign on social networks depends on
how well you read your successes and failures. One of the advantages of using
native videos is that it helps you gain access to better social analytics. What
can you use to improve your results?
For example, if you analyze Facebook Page Insights, you will
see how many people watched your video for ten seconds or more. Not only that,
you also learn how your best videos behave in terms of participation.
Perspectives of the Facebook page
The use of Facebook
Live improves the reach
Are you working with a limited marketing budget? Then
Facebook Live is something you should focus on.
While there are many benefits of using Facebook Live, such
as lower quality requirements, free cost, etc. One benefit that clearly makes
it worthwhile is that it can help you increase your organic reach on Facebook.
Sometimes, the scope is even greater than that of the native video. Facebook
Live vs Native Video When you have a better reach, you have more audience that
consumes your content. What directly affects the type of results generated with
Facebook marketing? Facebook even sends a notification to your fans when you go
live. What increases the chances of getting involved with your video?
In addition, Facebook Live makes it easier to stand out in
the news feed of your followers because your video will stay on top while
you're live. So, if you are not taking advantage of Facebook Live, you are
leaving money on the table.
Below are some ideas of live Facebook videos that your
company can take advantage of.
Organize a question
and answer session: if you receive many inquiries from customers regarding
your product or the industry you are in, you can invite your potential
customers to participate in a question and answer session through Facebook
Live. This will allow you to clear your doubts / questions and also show your
Do an interview:
Know an industry expert who can comment on an important issue? Do you have a
colleague who can shed light on current industry trends? You can interview
almost anyone who brings a unique value to the table. And broadcast it through
Broadcast an event:
be it a trade fair or some other type of event in which your audience can
benefit, you can broadcast it live through Facebook Live. The whole idea of
capturing a live event and transmitting it screams "value", which
means that your audience will love to tune it.
Advertise a new
product: regardless of the industry you are in and the type of product you
sell, you can use social networks to announce the launch of your product and
get more people to join the event. Facebook Live is great for doing this because
it not only helps build the right level of anticipation but also allows you to
attract viewers with a little preparation.
Create a daily /
weekly program: if there is something you must do to grow your business,
you have to be providing regular value to your fans. It helps to consolidate
your relationship with them and makes you stand out from the crowd. You can use
Facebook Live to create a daily or weekly program to connect to them on a
Committing to your
fans / clients with a regular show is a sure way to increase your influence
with them. It is perfect for the brand of social networks. Just make sure you
are consistent in your efforts. Choose the time of day you are comfortable with
to answer any fan questions.
An additional advantage of doing this is that you will be
able to explore and understand the latest trends as you share them with your
How about making your followers / customers feel very
special by giving them an exclusive discount? That's exactly what you can do
with Facebook offers, a popular feature to take advantage of if you're using
Facebook for business.
With the Facebook Offers, you can post generous discounts,
special offers and coupons on your Facebook page. If you are the administrator
or the publisher, you can create a relevant offer.
These are the three types of Facebook Offers you can take
Only in the store:
these offers can only be exchanged by the customer in the store where they have
to present an impression of the offer or show it on their mobile phone.
these offers cannot be redeemed offline in a store. Rather, customers can make
use of them on their website or in some other online destination.
In-store and online: this option offers the best of both
worlds, since customers both online and online can redeem their discount.
Here are some tips on the efficient use of Facebook
granting a small discount would void the whole purpose, so make sure your discount
is substantial. A good rule of the thumbs is not to grant a discount lower than
20% of the normal price. You may also want to experiment with the delivery of
free bonuses along with the purchase, since they generally give better results.
the more complicated your terms and conditions, the harder it will be to
convert them. Remember to keep things simple for your potential customers.
Additional, unnecessary steps should be avoided.
Use an attractive
image: it is a good idea to choose a photo that shows your client the use
of your product in some way. If you simply post the image of your article, it
may not be as attractive. And yes, use an image that is different from your
profile because they will appear side by side.
Use natural language:
in addition to making your owner attractive, you should also make sure there is
enough clarity for your potential customers. The more natural and direct your
language is, the better results you will see. Try adding the USP of your
product to its owner so that people can see the main benefit.
Have a practical
expiration date: you do not want to give your clients too much time, but
also avoid rushing them. Giving them the right amount of time is crucial so
they can see, understand and claim their offer. By offering some time, it also
increases the chances that people will discuss their offer and spread the word
Promote the offer:
you may want to place your offer at the top of your Facebook page for more
exposure. It's hard to track too many offers, so (according to Facebook's
recommendation), keep sharing your current offers. Avoid creating new offers
when they are not necessary.
Start using Facebook
Now is the time to put all this information to work. If you
are already using Facebook for business, now you know how to use it even more
efficiently to capture the results you want. If you were not using Facebook for
business, now you know what you are missing and the next steps you should take.
Do not you want to tackle this project on your own? That's
where we come in. We have a full team of Digital Marketing Company
ready to help you grow using the social media giant. It is the favorite tool of
a seller and the best friend of a small business owner. Contact us today to
discuss a personalized plan on how you can start using Facebook for business
Finally you have dismissed the place that was your humble
abode for so many years. You have so many memories, but now you are ready to
move on and start a new life and create new memories. Moving to a new home is
an exciting and equally exhausting job. If you are working all the time
thinking about how you are going to do it, simply relax. These are 10 tips that
will help you get started.
Advice No 1:
Clean the house: Before moving into a new house, make sure
it is clean at all corners and curves. This will also help soothe the odor of
the cleaners as you move into the new house. If it is purchased, take a little
more effort to clean it.
Council No 2:
Supply it: Do you think about the situation when you do not
even have a chair to sit on after the exhausting schedule? Furnish your rooms
first before changing. This is one of the things you should do before moving to
a new house.
Verification by experts: when we evaluate external factors
such as painting, some functional hands of the house must be tested by experts.
Assign some professionals to examine television and the dish, plumbing and
Council No 4:
Change the lock: this is one of the most important things
you should do before you move to a new house if you bought it from someone
else. Since you do not even know who can have the same key, it is better to get
a new lock.
Council no 5:
Organize storage: one of the most important things you
should do when moving to a new house is to organize the available storage space
intelligently. Dump all unnecessary materials in the trash.
Council No. 6:
Pack your things: the most tedious associated with the
changes is the packaging section. But, packaging can be done without it being a
disaster, if it is organized. You can even assign some professional engines for
Tip No. 7:
Inform others about the movement: Another important point to
remember is that you should inform your banks or other financial companies.
Remember to change your address at the post office and inform other people like
your newspaper guy, etc.
Tip No. 8:
Get help: If you feel it is difficult to handle the
situation, it is better to get help from others. If you have a baby, you can
get help from some relatives or a babysitter for the day of the move.
Tip No: 9
Professional engines: if you have things that cannot be
moved by yourself, reserve some professional engines. It is best to book them
in advance, so you can confirm if they are available on your shift day.
So these are some important points that must be taken into
account before moving.
Just now, I moved from home to another country and changing
everything with two small children was the biggest challenge for me. On one
side we went family, friends, home and it was emotionally difficult. And the
other side was changing along with two small children. It was hard to leave
behind all the beautiful memories and start again in the new place. But for my
husband's job, we have to move to a new place. Keep it up. SEML is the best Packers and movers.
I have made the change of house many times in the past (the
work of the husband) and every time I changed house I felt lost with my own
things while packing and unpacking. I was exhausted and super tired all these
times. That's why this time I decided to be more systematic and I planned the
packaging and unpacking to make changes without problems. I started packing /
unpacking / planning the entire above long before the actual date of change. I
made lists of things and a list of things to do. From school certificates for
children to medical reports. He picked everything up beforehand. I learned some
things from my past experiences of change to avoid this lost feeling and here
are some things that I look after now as I move from home. Try these viable
tricks to move around comfortably
While changing homes you have to be careful with many
things, like for example, selecting between moving containers / messengers and
packers. If we change the furniture, get an estimate of the engines as the
They are good for changing furniture, but for things like
clothes / utensils, courier services are also good.
And for international changes it is again difficult to find
the perfect transfer mode. There are several companies available with a variety
of rates, from cheaper to more expensive. Select the appropriate option, such
as transfer by ship, transfer by air, transfer by road and then get the best
deals with regional rates. Bargain before finalizing the planned rates. Be sure
to send all things before arriving at your destination so that when you arrive
at destination everything is available. I selected the reliable courier service
to send all the things of the home.
Order everything in the groups you want to pack to take with
you. Make separate groups of all things like Clothes, Books, Toys, Drugs,
Utensils, Electronic devices, tableware. Count the articles and make a list of
them. Keep this list with you. For verification during packing and unpacking.
Sorting in this way makes packing very easy. Similar things
can be packed together.
Electronic devices have different packaging to protect them
from damage. The bubbles are mainly used. Throw away all unnecessary things
that are not used or will not be used. I have thrown many broken toys (with
which my children did not play and they were still lying in their toy baskets),
old clothes, school backpacks, lots of newspapers, old books. It is better to
donate these things to the needy instead of throwing them away.
Weighing is necessary when you are changing things by air /
Courier / Ships to load. The weighing scale is an important device, since
everything can be weighed and packed for future consultations and loading. By
weighing the previous final estimate you can negotiate for a good business.
Digital weighing scales are easily available and can be used comfortably.
Pack all things weighted in separate boxes. Pack boxes as
needed, such as cooking utensils in a separate box. Essential elements of
bathroom in separate box. Bedroom accessories in separate box. Mention clearly
in the box by marker.
There is little doubt about the steady decline of Face book’s
organic reach; every experienced marketer recognizes it. In spite of that, the
native video content is being preferred by Facebook.
Native video content is constantly increasing on Facebook
and is known to help create a real commitment. What is the reason why many
brands try to focus on it? When compared to other types of content (links and
photos), the video is becoming a much safer bet.
If you look at the statistics, more than 8 billion videos
are seen on Facebook every day. As found by BuzzSumo, a higher audience
naturally drives the amount of videos that are shared on the social network.
Facebook Video Looking at it from Face book’s point of view, there are two main
reasons why video content is considered more important:
Reason - 1: Previously, the photos governed the perch on
Facebook. Which business pages obviously pushed to publish more photos, since
they also helped them stand out from the rest of the content?
This forced Facebook to soften the number of photos shared
by business pages. Because at the end of the day, it's about keeping your users
happy. The social media giant did not want users to be sprayed with the same
type of marketing content.
Native video, on the other hand, is a new type of media that
is harder to create for brands. And therefore it is created and shared less by
the business pages. What automatically gives a better organic reach to
Reason - 2: Everyone knows that video content is gaining an
advantage over other types of content. It is being hailed as the kind of media
that will dominate the web in the future. So it's no wonder that Facebook wants
to be seen as one of the best platforms for sharing videos, even over YouTube.
In a study conducted by Impulse Creative, it was found that
Facebook video posts reached 90% more people than link-based publications and
40% more people than photo publications.
Even social bakers found that they gained a 135% increase in
their organic Facebook reach by choosing video content over photos.
Average organic reach, therefore, if you want to increase
engagement and increase your organic reach of Facebook, it's time to add a
video to your social media content strategy.
But make sure you're not creating videos fairly. Even if
you're sharing videos, you need stellar content to get positive long-term
Here are some tips to make your Facebook videos stand out
from the crowd and attract more visits / participation.
Create square videos instead of landscape videos, as they
are known to perform better.
Capture the attention of your viewers in the first 3-5
Add meaningful captions to your videos because 85% of people
watch Facebook videos without sound.
Create your video around a central point instead of multiple
Make your title as descriptive and clear as possible, while
keeping it short.
Add a strong call to action that will help you get more
Tip # 2: Harness the
power of Facebook Live
The Facebook Live video was launched in April 2016. And
since then, it has helped many companies connect with their followers at a much
higher level than other types of content.
It's okay; Facebook Live can help you get a high commitment!
Which one can better match the organic reach of Facebook? Facebook business If
you are a business that wants to increase your presence on Facebook, you cannot
ignore the power of Facebook Live. You have to start experimenting with it.
Compared to normal video content, people spend 3 times more
content that is transmitted through Facebook Live. What makes it one of the
most effective transmission tools we have on the web at this time?
Due to the sympathy of Facebook Live and its ability to get
a high participation rate, you get more brownie points from Facebook. As a type
of content, it gives you more eyes because Facebook makes it a priority in its
When Wish Pond experimented with Facebook Live, they noticed
an amazing 300% increase in their Facebook reach. Performance of the
publication on Facebook When the social bakers examined the performance of
their content in the Facebook news source, they noticed that their Facebook
Live video performed better than all the other publication formats.
Advances in technology, specifically in the field of
artificial intelligence (AI), have stimulated business growth in several
sectors. For example, we have automation software that assumes minor and time-consuming
tasks, while humans focus on work that requires more cognitive thinking. In the
same vein, we also have chat bots that allow automation and go further by
improving customer service, creating better user experiences and optimizing
strategies with personalized content.
What is a Chabot?
Chat bots are computer programs that act as virtual agents
that interact with users on websites or applications. Thanks to AI, they can
simulate human-like interactions while conversing with people, keeping them
entertained and informed for longer than without them. Because of this AI
connection, chat bots can also continually improve with learning algorithms
that allow them to meet changing demands. In other words, the more chat bots
work and interact with people, the better these interactions behave.
According to a Business Insider report, 80% of companies
also want a chatbot by 2020. They know that there are many business benefits of
chatbot and chatbot uses that they can use, and here is why you should want an
AI chatbot as well.
The many benefits and uses of chatbots
There are many uses and benefits of chatbots that your
company can use. For example, and as we have covered above, they allow
automating the communication between your brand and your users, functions that
improve customer service, create a better UX and optimize marketing strategies.
Let's review these commercial benefits of chatbots in more
1: Improved customer
The customer always comes first because there can not be a
business without customers. For this reason, having an AI chatbot that treats
and serves all customers in the same way, regardless of their behavior, will be
a great advantage for companies that do not have the manpower to attend all the
individual visitors. After all, a chatbot can act as a 24/7 customer service
representative that is always on your site, ready to help when necessary.
And, because they are programs, you can also serve multiple
users at the same time. For example, a chatbot can greet all visitors to the
site as soon as they land and give them an extra hand if they are looking for
something specific. Chatbots can also take over the search and navigation
functions of a website, creating a unique place where users can find everything
they need and eliminating the need to become familiar with the design of the
2: Better user
Like customer service, chatbots can also create better
experiences for users. On the one hand, they are fun to use, there is only
something about interacting with a program that acts like a real person that
makes the experiences even better. Second, they can be enriched with relevant
content on a regular basis, creating better interactions that leave users
happy. For example, if there is a sale in progress, a chatbot can appear with a
message that says: "Hey, did you know that we currently have a sale with a
50% DISCOUNT ON ALL and an additional 25% OF SELECT ELEMENTS?" Doing this
is telling your users that they have opportunities to save money, and as we all
know, not many things make us happier than saving money.
Finally, chatbots can also lead to optimized strategies
thanks to personalization. For example, by interacting with users, they can
gather the relevant information needed to create valuable and personalized
experiences that your company can use to guide users through the sales funnel.
It is as simple as taking note of the products that your users most seek and
then recommending similar products in which they may be interested. You can also
offer those same products with a slight discount, smoothing the customer's trip
even more while increasing the cost. probability of a conversion.
Chat bots are scalable solutions for companies around the
world that can interact with users to improve their experience on websites and
applications alike. With the support of AI, they use each individual
interaction as a training block that facilitates future exchanges and improves
the overall customer experience.
Web design means creating a website. The elements of the web design are the
design of the website, the color, the font, the content production and the
graphic design. Web design is the main part of web development. Web design is
technically a subset of the main category of web development.
Web design is a similar process of creation. When a user
creates a site / web page, the user is known as a web designer.
The main elements of
Many of the elements are included in the web design. These
are given below...
Design: This is the form of graphics, advertisements and
text that is organized. In the world of web design, a key objective is to help
the eye to find the information they are looking for at a glance. This includes
maintaining the balance, consistency and integrity of the design.
Color: The choice of colors depends on the purpose; It could
be simple black and white or multicolored design. It is as it usually depends
on the user.
Sources: The use of several sources in the design of a
website. Most web browsers can only read a select number of sources, known as
"default web base sources," so the designer will generally work
within this widely accepted group.
Content production: content and design can work together to
improve the site's message through images and text. The written text should
always be understandable, easy and useful for any user, as if they easily
understood what the main things of the site are about.
Graphic design: in graphic design, the elements included are
logos, photos, clipart or icons, all of which improve web design. In order for
the user to be friendly, they must be placed in an appropriate manner, working
with the color and content of the website.
How to create an
In the basic web design elements that make a beautiful and
visually coercive site. A website must always take into account the end user.
To design an easy-to-use website you must follow these factors
Navigation bar: the site architecture for the navigation
bar, menus and other navigation tools in web design should be created keeping
in mind how users browse and search. The goal is to help the user move around
the site to find the information they need in a comfortable and efficient way.
Multimedia: the incentive of video and audio relevant in the
design can help the users to understand the information, developing the
understanding in an easy and fast way. This can encourage visitors to spend
more time on the website.
Compatibility: design the website so that it works equally
well in different browsers and operating systems to increase its visualization.
Technology: Technology development gives designers the
freedom to add movement and change. Allowing a web design always fresh, dynamic
Interactive: Increase the participation and active
participation of users, adding comment boxes and opinion polls in the design.
Turn visitor users into customers with email forms and newsletters.
Become a professional
web designer and developer:
If you want to be a professional web designer, I advised you
to learn more about web design and development. Here you can find "Basic
to complete the web design and the development of video tutorials" with
the source code, the files and the required software.